She-Hustles is a lifestyle series celebrating the diversity, passion and grit of the many inspiring female entrepreneurs that we’ve met on our journey with SOJAO. It is a collective arsenal of inspiration that fills our lives with positivity and soul. Get inspired by a private tour of their creative spaces and homes.
We’re incredibly honoured to feature Rosalind, a nurse who worked at the frontlines of the current pandemic that we are facing as a collective humanity. Frontline workers have always been on our minds through this period as they are faced with immense pressure, anxiety and stress. Rosalind shares her experience with us, and how coming back to her beautifully furnished home helps her mentally recharge for the next day.
The clean and minimalist aesthetic favoured for her skincare brand WANT translates into Winona Tan’s home as well. She shares some insights into how she started her natural ethical beauty business and takes us into her stylish apartment with her two adorable Schnauzers Blairy and Ziggy.
From the moment we caught a glimpse of Kelly’s Forest sheets in her red brick-walled bedroom, we could tell it was a special sanctuary. The bubbly and lovely multi-talented Host and TV personality kindly agreed to give us a private tour of her gorgeous home that she shares with her family.
We spent an afternoon with Michelle and her dog Buddy at both their studio and home, and talked about things that get her fired up. We also learnt about the heart and soul that goes behind each Mud Rock Ceramics ware, and the sweat and blood behind the seven year-old business.
Oasis:’s solid shampoos and soaps are entirely handmade and they are all incredibly delicious-looking. Hildra Gwee founded the skincare brand when she started concocting her own creams to treat her facial acne, after little success with using over-the-counter products.