She-Hustles
She-Hustles is a lifestyle series celebrating the diversity, passion and grit of the many inspiring female entrepreneurs that we’ve met on our journey with SOJAO. It is a collective arsenal of inspiration that fills our lives with positivity and soul. Get inspired by a private tour of their creative spaces and homes.
- Known by her moniker Oak & Bindi, Lydia's illustrations and larger-than-life murals are widely recognisable in the local creative scene, having worked for the likes of Lululemon, Esquire and Apple. She gives us an insider’s peek at Neighbor, her retail store, and tour of her creative and recharging spaces to understand what fuels her artistically.
- We first met Maria at our Acceptance Sale, which takes A woman on a mission – whether at work crunching data for plant-based movement platform abillion or at her community initiative Back To Ground Zero, Maria is passionate about making a positive social impact and promoting sustainability. A year on, we’re checking in with her to see how her SOJAO bedding has served her since being adopted into her home.
You might meet Anita Kapoor for the first time and feel like she’s an old friend. The travel and lifestyle host has a natural ease in connecting with people and she’s mindful of making everyone feel comfortable and safe. We had a wholehearted chat one lovely afternoon and she gave us some insight into her thoughts and daily habits of practising mindfulness that we really resonated with.
- We’re incredibly honoured to feature Rosalind, a nurse who worked at the frontlines of the current pandemic that we are facing as a collective humanity. Frontline workers have always been on our minds through this period as they are faced with immense pressure, anxiety and stress. Rosalind shares her experience with us, and how coming back to her beautifully furnished home helps her mentally recharge for the next day.
- The clean and minimalist aesthetic favoured for her skincare brand WANT translates into Winona Tan’s home as well. She shares some insights into how she started her natural ethical beauty business and takes us into her stylish apartment with her two adorable Schnauzers Blairy and Ziggy.