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Our Story

“Bed sheets?” That’s the most common response we get when we share what we do. Well, we simply couldn’t find what we wanted – super soft, great-looking sheets that were ethically made yet affordably priced for their quality. Very organically (pun intended), we took on the task to create it. We built SOJAO from the ground up and launched in early 2018.

Our belief is that you can do good while filling your home with the best. Ethically-made, organic luxury isn't just a privilege. Just like sleep, it's universally important for everyone.

Priscilla & Janice,

Co-founders of SOJAO

SOJAO

Means ‘go to sleep’ in Hindi, and was chosen as a tribute to the Indian cotton farmers behind our best-selling bed sheets.

  • Better sleep for everyone

    We want the best possible night’s rest not only for our customers, but also for our entire supply chain - right down to the cotton farmers and their families. We believe in humbly doing our part to close the global inequality gap. And for us, it starts with a simple daily ritual: Sleep.

From seeds to sheets - the magic behind our certified organic bed sheets

  • Better sleep for everyone

    We want the best possible night’s rest not only for our customers, but also for our entire supply chain - right down to the cotton farmers and their families. We believe in humbly doing our part to close the global inequality gap. And for us, it starts with a simple daily ritual: Sleep.

From seeds to sheets - the magic behind our certified organic bed sheets

  • WE CHOOSE TO BE

    GOTS-Certified

    We’re committed to making sure that from the moment a cotton seed is planted, it’s grown in the best way and carries through to how our bed sheets and towels are made. That's why we choose to be certified by the Global Organic Textile Standard (GOTS).

    Learn more

1. FARM

Grown With Goodness

Our organic cotton is grown from non-GMO seeds in India by a cooperative of smallholder farmer families, without the use of harmful pesticides or insecticides.

2. HARVEST

Handpicked With Love

The long-staple organic cotton is carefully harvested by hand. This preserves the quality of the cotton better than harvesting by machine. 

3. WEAVE

Quality Over Quantity

Long-staple organic cotton fibres result in luxurious and durable single-ply cotton yarn that will only get softer with every wash and use.

4. CUT & SEW

Safe And Fair

Our workers are paid fair wages and work in safe conditions in accordance with International Labour Laws. Learn more about our commitment to fairness here.

5. THE SHEETS

Absolutely No Compromises

With a secret recipe of long-staple organic cotton, lack of nasties and a ton of love, our organic bed sheets are lightweight, yet durable and super soft. Learn more about our quality.

6. PACKAGE

No-Plastics Policy

Our organic cotton bed sheets and towels go to their new homes plastic-free and in FSC-certified and recyclable boxes. Take it a step further with an option for ‘Minimal Packaging’ at checkout.

The dust-bags that come with our bed sheets and towels are great to reuse and repurpose. Get some ideas here.