We Hustle Hard
Just like you
Tranquility in a Mid-Century Marvel
This is no ordinary dwelling; It’s a home that dares to be different and where the art of intention boldly takes center stage. Time seems to slow down sleepily in Evangeline and her partner Adriel’...
Swedish Elegance with Global Accents
With a home as well travelled as himself, design influences from around the world can be seen in every corner of Wilson’s abode. What sets this space apart is his penchant for do-it-yourself custom...
From Renting to Owning A Forever Home
With their treasured mid-century modern finds in every corner, Sarah and Grace have adoringly built their home with very little concealed storage because they don't want to forget what they have.
By combining the principles of the Bauhaus movement with a strict monochromatic color palette, Nicole and her partner Clinton have created a stunning home that is both timeless and modern. They hav...
A Visual Treat of A Family Home
Sophie and Travis recently laid down roots in a flat just adjacent to the luscious greenery of East Coast. Bi-fold windows mean unobstructed views whilst crisp sea breeze fills their home every ...
A ubiquitous influence felt by anyone in both the creative and LGBTQ scene, Pat Law bought her gorgeous home after attending a bank auction during lunch for distressed properties. Having connected ...
Jen and Jieloon’s home seamlessly blends warm wood and clean whites with cool metal finishings and rich blacks, a display of the architect duo’s aesthetics. Remarkably affable and down to earth, th...
Inspired by the Japanese aesthetic concept that finds beauty in simplicity and imperfection, this bachelor pad boasts exposed electrical conduits, raw wood furniture and bare cement walls with a la...
A Heart for Things Made to Last
Growing up, Zhi Yi visited flea markets and garage sales with his father, who regularly scoured the classified ads for potential leads on mid-century modern and vintage furniture. This love for thi...
Joy and Shyan’s fondness for hosting can be seen in the expansive social spaces in their home that flow naturally into one another. Numerous cosy nooks are dotted around the flat for more intimate ...
Scandinavian Minimalism Done Right
Designers Tricia and Eason have hit the sweet spot of ‘Hygge’ and minimalism with their impressive home. Through dual-purpose furnishings, they have managed to keep certain areas sparse in their la...
An Introduction To Tropical Brutalism
Bankers Michelle and Shaun reside in a zen sanctuary filled with monochromatic interior finishings, warm wood hues and just the right amount of plants. Raw texture and natural elements hold a pe...
Homebodies Ruby and Kenny have an incredible eye for interior and decided to renovate their new space entirely on their own. We were wowed as we stepped into the magnificent space with generous ...
Bringing Moroccan Travels Back Home
Walk up a narrow stairway tucked along the bustling heritage enclave of Joo Chiat and you will find Huiqi and Siddiq’s tranquil Moroccan-inspired abode, overlooking the eclectic mix of coffee joint...
A New Chapter Of SOJAO Shop Begins
Our flagship store at Joo Chiat is officially open. It’s a space to call our own, to welcome our community and connect with those who share a kinship and appreciation for quality linens and goods f...
Freelance videographers Charmaine and Lester’s first home together was an old DHL delivery van in New Zealand, and it was just one of many travels this fun-loving couple has been on. The next chapt...
A Japanese Teahouse Made For Rest
We are mosaics of all the people we’ve ever loved – a reality Diana and Adrian’s home perfectly represents. With framed art by their muses and film photographs of their loved ones proudly on displa...
As expected of a graphic design duo’s pad, The Woody Home is a tasteful abode dotted with considered pops of bold colour. A thematic mix of curated teak and vivid RGB runs through the restful ...
This quiet penthouse, brimming with houseplants and modern bohemian furnishings, is home to tech sales professional Amelia and interior designer Jonas. The pair’s laid-back demeanour is a reflectio...
Childcare teacher Sisi and Elgin, who is a director of photography, live in a home they call ‘organised chaos’ with their dog Lucy. It is punctuated with greenery, pops of colour and art that is of...
An Homage To Nature And Vintage Finds
Meet Marcus Mohan – architect, artist and curator in his extended loft named “The Outhouse”. Filled with character, old world charm and built around nature, the space has a serenity you would exper...
Arini and Zul’s bright, breezy home is filled with art prints and self-made scenic drone photography from their travels. Together with Dahlia, their adopted cat, they gave us a tour of their q...
Modern Moroccan-Influenced Retreat
Corinne and Fazlie’s home is filled with meaningful and purposeful picks. They share how they gravitated towards their decor choices, and how their home is carved into relaxing nooks for worki...
A Bold Matisse-Inspired Lofty Space
Stepping into Lauren and Lloyd’s home transports you to a different time and place. The floor to ceiling shelves are filled with books and nostalgia. The combination of cement floors, dark, rich...
How To Remove Stains Naturally
Breakfast in bed is always great, until someone spills the coffee 🙃 Here is how to remove stains from your sheets with natural ingredients. Step #1 Mix four tablespoons of baking soda with a quar...
One of the many ways we embrace #zerowaste is with our plastic-free packaging and our plantable thank you cards that come with each of your SOJAO orders! Time to get planting, urban farmer! Step #...
Flat Sheets And Hospital Corners
What’s the use of a Flat Sheet? How can we use it in place of a Fitted Sheet? Flat Sheets or Top Sheets, are almost unheard of in some parts of the world but this versatile piece of bedding can be...
Don’t know how to fold that dreaded fitted sheet? Don’t give up, it is easier than you may think. Here's six easy steps we follow every time (we do fold sheets very regularly after all)! Step #1 ...
How to care for your bedsheets and towels
It's easy to prolong the lifespan of your everyday essentials. At SOJAO, we've made everything machine washable and easy to care for. Here are some of our best laundry tips for caring for your org...
How to make a Face mask from a SOJAO dustbag
Materials required: 1. SOJAO dustbag 2. Scissors 3. Printed pattern template 4. Fabric Marker/ Pen 5. Pins 6. Sewing Machine/ Needle & Thread 7. Elastic band Step 1 Unstitch the two sides o...
The quirky works of Un Studio can be seen at our Art Pop-Up, which is currently running til 2nd January next year. Our favourites include a series of ceramic Nike Dunks and a statue of Ultraman in ...
Adopting the moniker, Preetipls, Preeti champions social change and political reform with a unique brand of humour. She’s gregarious with an uninhibited online alter-ego, but in real life, the self...
While the rest of our fast-paced world is sprinting towards digitalisation and efficiency, designer and rattan artist Si Ying has every intention to hone her craft at her own pace. Recreating and i...
It's a surprise when Samantha identifies as an introvert. Being the girl-boss of local woodworking studio The Table Guy, she’s often the friendly, gregarious face of their social media and has had ...
Midway through our visit, Elena treats us to a beautiful impromptu piano performance, and it’s a testament to how diverse her artistic talents are. She shares with us the creative process behind ...
With an infectious zest for life and voice charged with vigour, Yan can move anyone into action. She talks us through her experiences running her cold brew business and becoming a sought-after mode...
Known by her moniker Oak & Bindi, Lydia's illustrations and larger-than-life murals are widely recognisable in the local creative scene, having worked for the likes of Lululemon, Esquire and Ap...
We first met Maria at our Acceptance Sale, which takes our ethos of sustainability further, by giving up As-Is items at reduced prices. A woman on a mission – whether at work crunching data for pla...
“Bad-ass Girl Boss.” That’s our impression of Sheryl, the founder of 3EIGHTH, a gender-neutral custom clothing brand. She strongly believes in empowerment through creating clothes, and in the proce...
You might meet Anita Kapoor for the first time and feel like she’s an old friend. The travel and lifestyle host has a natural ease in connecting with people and she’s mindful of making everyone fe...
We’re incredibly honoured to feature Rosalind, a nurse who worked at the frontlines of the current pandemic that we are facing as a collective humanity. Frontline workers have always been on our mi...
The clean and minimalist aesthetic favoured for her skincare brand WANT translates into Winona Tan’s home as well. She shares some insights into how she started her natural ethical beauty business ...
From the moment we caught a glimpse of Kelly’s Forest sheets in her red brick-walled bedroom, we could tell it was a special sanctuary. The bubbly and lovely multi-talented Host and TV personality...
We spent an afternoon with Michelle and her dog Buddy at both their studio and home, and talked about things that get her fired up. We also learnt about the heart and soul that goes behind each Mud...
Oasis:’s solid shampoos and soaps are entirely handmade and they are all incredibly delicious-looking. Hildra Gwee founded the skincare brand when she started concocting her own creams to treat her...
Our second episode of She-Hustles features Aeron Choo, the 25-year old maverick chef-owner of Kappou Japanese Sushi Tapas Bar and Gokoro – Concept Bar.
We’re honoured to launch our first episode of She-Hustles with Malvina Kang, the founder of Hom Yoga. We came to know Malvina when she reached out to us about our sheets, and we were blown away by...