She-Hustles is a lifestyle series celebrating the diversity, passion and grit of the many inspiring female entrepreneurs that we’ve met on our journey with SOJAO. It is a collective arsenal of inspiration that fills our lives with positivity and soul. Get inspired by a private tour of their creative spaces and homes.
We’re incredibly honoured to feature Rosalind, a nurse who worked at the frontlines of the current pandemic that we are facing as a collective humanity. Rosalind shares her experience with us, and how coming back to her beautifully furnished home helps her mentally recharge for the next day.
The clean and minimalist aesthetic favoured for her skincare brand WANT translates into Winona Tan’s home as well. She shares some insights into how she started her natural ethical beauty business and takes us into her stylish apartment with her two adorable Schnauzers Blairy and Ziggy.
Meet Kelly Latimer, the bubbly and lovely multi-talented Host, TV personality & Vocal Talent. Take a private tour of her gorgeous home that oozes laidback Aussie vibes and learn more about her journey.
Our fourth She-Hustles series features Michelle Lim, the co-founder of Mud Rock Ceramics. We spent an afternoon with Michelle and her dog Buddy at both their studio and home, and talked about things that get her fired up.
Our third She-Hustles series features Hildra Gwee, the founder of local skincare brand oasis:skin. Oasis:skin’s solid shampoos and soaps are entirely handmade and they are all incredibly delicious-looking.