She-Hustles is a lifestyle series celebrating the diversity, passion and grit of the many inspiring female entrepreneurs that we’ve met on our journey with SOJAO. It is a collective arsenal of inspiration that fills our lives with positivity and soul. Get inspired by a private tour of their creative spaces and homes.
Adopting the moniker, Preetipls, Preeti champions social change and political reform with a unique brand of humour. She’s gregarious with an uninhibited online alter-ego, but in real life, the self-proclaimed introvert is soft spoken, mild and polite. She lets us in on her creative process and welcomes us into her safe space; her new home shared with her mother, brother - musician and activist, Subhas as well as their rescued mongrel, Maxi.
While the rest of our fast-paced world is sprinting towards digitalisation and efficiency, designer and rattan artist Si Ying has every intention to hone her craft at her own pace. Recreating and innovating with the traditional medium of rattan, Si Ying has rediscovered timeless weaving techniques and even used it often to repair broken objects, giving them new leases of life and turning imperfections into art. We spent a restful afternoon admiring her charming handmade pieces and learning about how she consciously champions the sustainability concepts of repair and mindfulness.
It's a surprise when Samantha identifies as an introvert. Being the girl-boss of local woodworking studio The Table Guy, she’s often the friendly, gregarious face of their social media and has had to put herself outside her comfort zone. She’s clearly thriving though, having grown their following by leaps and bounds over a short span of a few years. We spent some time with her at their showroom as well as her light-filled walk-up in the Tiong Bahru estate.
Midway through our visit, Elena treats us to a beautiful impromptu piano performance, and it’s a testament to how diverse her artistic talents are. She shares with us the creative process behind Good Good Ceramics, which she runs with her husband See Hong, and their journey across Singapore, Tokyo and Los Angeles. Both architects by trade, their ceramics craft is mindfully reserved as a cathartic outlet. An intimate collection of their ceramic pieces and test chips of past clay firings are on display in their home, a loving documentation of their work.
With an infectious zest for life and voice charged with vigour, Yan can move anyone into action. She talks us through her experiences running her cold brew business and becoming a sought-after model while being a grandmother of two. Our takeaway? There isn’t a right time for anything, just simply time and what we choose to do with it.
Known by her moniker Oak & Bindi, Lydia's illustrations and larger-than-life murals are widely recognisable in the local creative scene, having worked for the likes of Lululemon, Esquire and Apple. She gives us an insider’s peek at Neighbor, her retail store, and tour of her creative and recharging spaces to understand what fuels her artistically.