She-Hustles is a lifestyle series celebrating the diversity, passion and grit of the many inspiring female entrepreneurs that we’ve met on our journey with SOJAO. It is a collective arsenal of inspiration that fills our lives with positivity and soul. Get inspired by a private tour of their creative spaces and homes.
With an infectious zest for life and voice charged with vigour, Yan can move anyone into action. She talks us through her experiences running her cold brew business and becoming a sought-after model while being a grandmother of two. Our takeaway? There isn’t a right time for anything, just simply time and what we choose to do with it.
Known by her moniker Oak & Bindi, Lydia's illustrations and larger-than-life murals are widely recognisable in the local creative scene, having worked for the likes of Lululemon, Esquire and Apple. She gives us an insider’s peek at Neighbor, her retail store, and tour of her creative and recharging spaces to understand what fuels her artistically.
We first met Maria at our Acceptance Sale, which takes our ethos of sustainability further, by giving up As-Is items at reduced prices. A woman on a mission – whether at work crunching data for plant-based movement platform abillion or at her community initiative Back To Ground Zero, Maria is passionate about making a positive social impact and promoting sustainability. A year on, we’re checking in with her to see how her SOJAO bedding has served her since being adopted into her home.
“Bad-ass Girl Boss.” That’s our impression of Sheryl, the founder of 3EIGHTH, a gender-neutral custom clothing brand. She strongly believes in empowerment through creating clothes, and in the process, setting up safe spaces for everyone.
You might meet Anita Kapoor for the first time and feel like she’s an old friend. The travel and lifestyle host has a natural ease in connecting with people and she’s mindful of making everyone feel comfortable and safe. We had a wholehearted chat one lovely afternoon and she gave us some insight into her thoughts and daily habits of practising mindfulness that we really resonated with.
We’re incredibly honoured to feature Rosalind, a nurse who worked at the frontlines of the current pandemic that we are facing as a collective humanity. Frontline workers have always been on our minds through this period as they are faced with immense pressure, anxiety and stress. Rosalind shares her experience with us, and how coming back to her beautifully furnished home helps her mentally recharge for the next day.